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SABROSURA?

"Cuban men and women alike do not seek perfection, rather they look for life energy. They simply live more from the heart."
CHEN LIZRA

fall in love with THE 
MAGIC THAT IS YOU.

What is sabrosura?

According to CHEN LIZRA, author of My Seductive Cuba, sabrosura is like waking up in the morning and feeling like I am having the most amazing day in my life. * It’s the sensuality that mesmerises others and makes us feel amazing about ourselves. * Sabrosura is inside all of us – men and women alike – and where we feel our own magic. It feels so special because it sits on self-love, but not the kind that’s narcissistic. * When we feel the sabrosura in our body, it almost feels like being in love, having butterflies in our stomach. It gives us confidence and makes us feel that we can have what we want, and it releases a simple happiness. * In order to feel the sabrosura we need to let go completely of all of our inhibitions and feel great about us, getting to what is called in Spanish – disfrutar – taking pleasure and giving ourselves permission to feel uniquely gorgeous. From there we can connect deeply. * When we feel great about ourselves we find it easier to be generous and to share how great we feel with others. It affects how we present ourselves in all areas of our lives, and ultimately affects our positivity and success.

Words like 'sabrosura' are the reason why I love language.

With over 5 million views of her breakout TED talk; Speaker and author Chen Lizra believes that Cuban culture has a lot to teach us about reclaiming our femininity and owning our own power. 

“Because Cuba didn’t follow society’s expected ‘Western world’ path, it’s become a case study and a human laboratory for alternative living, connecting to ourselves and others, and enjoying life. Due to the lack of consumerism and technology – as well as the slow pace for decades – Cubans turned inward and their emotional intelligence evolved a lot more than the West. They know many human secrets that positively affect happiness and satisfaction, which we crave in the Western world.”

 Click here to hear her explain more about why sabrosura is so central to our happiness.

The 'sabrosura' is one of Cuba’s best kept secrets!

DISCOVER THE PULSE OF CUBA

Chen Lizra

Chen grew up in Israel and later moved to Canada. She started traveling to Cuba in 2005 in order to train with the island’s best professional dancers. Today she specialises in releasing and reprogramming stuck energy, emotional blocks, and beahvioural patterns, through changing body language.

My Seductive Cuba

This book fuses history and politics with Chen Lizra’s  real-life experiences among the people of this often-visited but little-understood island. The result is a moving portrayal of Cuba on the verge of historic change. Packed with practical information on where to go in Cuba, what to pack and the best ways to get there, My Seductive Cuba also helps readers ferret out persistent opportunists while finding Havana’s best reggaetón, flamenco, jazz and salsa clubs. A glossary of Cuban slang and a description of the Santería religion — along with a vivid chapter titled “Getting Possessed” — makes Lizra’s humorous travel guide even more compelling. GET IT HERE.

"Beauty begins the moment you decide to be yourself. "
COCO CHANEL